With over 25 years of commercial and corporate casting, covering everything from national broadcast spots to branded content and short films, not everything fits on one page. Below is a selection of recent projects cast by Gregg Cohen Casting out of San Francisco and Los Angeles, spanning automotive, healthcare, tech, hospitality, food & beverage, and more. Whether the brief calls for SAG-AFTRA talent, non-union performers, or real everyday people, every project gets the same access to our hands-on casting process and databases of 100,000+ individuals.

F'real Stuck with Lil Gutty commercial — casting by Gregg Cohen

F'real - Stuck with Lil' Gutty

National broadcast commercial for F'real milkshakes. Comedy-driven spot requiring puppet voicing.

UCSF Health Love Changes Everything commercial — casting by Gregg Cohen

UCSF Health - Love Changes Everything

Healthcare brand campaign for UCSF Health in San Francisco. Eclectic cast of San Franciscans bringing many reasons to love San Francisco alive.

Toyota Multicultural Seats commercial — casting by Gregg Cohen

Toyota Multicultural - Seats

Cast reflecting a warm coming of age story featuring actors of multiple ages representing one child.

Toyota Weekend Plans commercial — casting by Gregg Cohen

Toyota - Weekend Plans

Game day commercial for Toyota featuring excited moments leading up to and during the game. Natural performances from a mix of football-enjoying talent.

Atlassian Team 23 When It Works commercial — casting by Gregg Cohen

Atlassian Team '23 - When it Works

Corporate brand film for the Atlassian Team '23 conference. Energetic ensemble cast bringing a tech workplace story to life.

Toyota Super Fan commercial — casting by Gregg Cohen

Toyota - Super Fan

Sports-themed broadcast commercial for Toyota. Cast passionate, expressive talent who could sell a maintenance visit with the energy of gameday.

Instacart Meet Caper Cart smart cart commercial — casting by Gregg Cohen

Instacart - Meet Caper Cart

Product launch commercial for Instacart's Caper Cart smart grocery cart. Relatable, everyday shoppers reacting with genuine surprise and delight.

Team Toyota Brock Purdy commercial — casting by Gregg Cohen

Team Toyota - Brock Purdy

Celebrity-driven spot for Team Toyota featuring 49ers quarterback Brock Purdy. Supporting cast playing humorous employees at a Toyota dealership rounded out the spot.

Lunchables Goodbye and Hello Canada commercial — casting by Gregg Cohen

Lunchables - Goodbye... and Hello, Canada

Market launch commercial for Lunchables' relaunch in Canada. Fun, family-friendly casting with broad comedic appeal.

Vionic The Secret video ad campaign — casting by Gregg Cohen

Vionic - The Secret Video Ad Campaign

Digital ad campaign for Vionic footwear. Stylish, aspirational talent cast for a multi-spot branded content series.

Sonoma-Cutrer Bonjour Sonoma commercial — casting by Gregg Cohen

Sonoma-Cutrer - Bonjour Sonoma

Wine country commercial for Sonoma-Cutrer. Warm, relaxed lead capturing the spirit of Northern California hospitality.

Toyota Generational Drive commercial — casting by Gregg Cohen

Toyota - Generational Drive

Multi-generational brand spot for Toyota. Three generations of one family — cast for genuine chemistry and believable family dynamics.

Cache Creek Casino Resort commercial — casting by Gregg Cohen

Cache Creek Casino Resort

Regional broadcast commercial for Cache Creek Casino Resort. High-energy, high-class celebratory casting for a hospitality and gaming brand.

Commercial & Corporate Casting from San Francisco

Every project above was cast by Gregg Cohen, a Bay Area casting director with over 25 years of experience finding the right talent for commercials, corporate videos, branded content, and digital campaigns. From national broadcast spots for Toyota and Lunchables to healthcare storytelling for UCSF Health and tech brand films for Atlassian, the work spans industries but shares a common thread: casting that feels real.

Gregg works with SAG-AFTRA, non-union, and non-affiliated talent, and specializes in real people casting when a project calls for authentic, non-actor performances. Based in San Francisco, casting regularly in Los Angeles and nationwide.

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